Use vocabulary

This page specifies the use object that every check and session carries: its fields, their values, and the rule a license server applies to decide whether a license covers a use.

The use object

Field	Type	Required	Meaning
`modality`	string	Yes	What will be generated
`kind`	string	Yes	How the talent appears in it
`purpose`	string	Yes	What the output is for
`commercial`	boolean	Yes	Whether anyone earns money from the output, including through advertising
`channels`	array of strings	When `commercial` is `true`	Every place the output will appear, up to 20
`territories`	array of strings	When `commercial` is `true`	Every country where the output will appear, up to 50

TLP-USE-1. A platform MUST send a use with every check and session. When commercial is true, it MUST send channels and territories. TLP-USE-2. A platform MUST describe the use the output will actually have, including every channel and territory where it will appear. It MUST NOT state a narrower use than it intends. When the intended use changes, it MUST send a new check. TLP-USE-3. A license server MUST reject a value outside the lists below with a parameter_invalid error. It MUST NOT treat an unknown value as covered.

Modality

Value	Meaning
`image`	Still images
`video`	Moving images, with or without sound
`speech`	A voice speaking words
`audio`	Any sound other than speech, such as singing or a vocal sound
`text`	Written words

Kind

Value	Meaning	License needed
`depiction`	The talent is shown or heard	Yes
`impersonation`	The output speaks or writes as the talent	Yes
`endorsement`	The output implies the talent approves something	Yes
`reference`	The talent is talked about, without synthesis	No

TLP-USE-4. A license server MUST NOT require a license for a use whose kind is reference. A platform MUST NOT declare reference for a request that asks a model to show the talent, voice them, write as them, or imply their approval.

Purpose

Value	Meaning
`advertising`	Paid promotion of a product, service or brand
`branded_content`	Content made for or sponsored by a brand that is not an advertisement
`entertainment`	Film, television, games, music and other creative works
`editorial`	News, commentary and documentary
`personal`	An individual’s own non-commercial use
`education`	Teaching and learning
`political`	Elections, candidates, parties, ballot measures and issue advocacy

Channel

Value	Meaning
`social`	Social media platforms
`web`	Websites, including the licensee’s own
`in_app`	Inside the platform’s own product
`streaming`	On-demand video services
`tv`	Broadcast, cable and connected television
`cinema`	Cinemas
`out_of_home`	Billboards, transit and venues
`print`	Printed matter
`audio`	Radio, podcasts and audio services
`email`	Email
`retail`	Stores, packaging and point of sale
`games`	Inside video games
`private`	Shown only to the end user who made it, and not published

Territory

TLP-USE-5. A territory MUST be an ISO 3166-1 alpha-2 country code in capitals, such as US, or WW for worldwide. A use with WW is covered only by a scope whose territories include WW.

When a license covers a use

TLP-USE-6. A license server MUST treat a use as covered by a license revision only when every condition below holds, and MUST otherwise deny with the reason for the first condition that fails:

Condition	Reason when it fails
The licensee holds the license, and the license is `active`	`account_not_licensee`, `license_pending_acceptance`, `license_suspended`, `license_revoked`
The time of the check is inside the license’s window	`window_not_started`, `window_ended`
The license’s `platforms` include the calling platform	`platform_not_licensed`
The facet the request invokes is in `facets` and is not withdrawn	`facet_not_licensed`
`modality` is in `modalities`	`modality_not_licensed`
`kind` is in `kinds`	`kind_not_licensed`
`purpose` is in `purposes`	`purpose_not_licensed`
`commercial` is `false`, or the scope allows commercial use	`commercial_use_not_licensed`
Every channel is in `channels`	`channel_not_licensed`
Every territory is in `territories`, or `territories` includes `WW`	`territory_not_licensed`
The license’s delivery and monthly limits are not spent	`delivery_limit_reached`, `monthly_limit_reached`

platform_not_licensed is the deny reason when no license the licensee holds covers the talent on the calling platform. A check that names a license explicitly, where that license excludes the calling platform, is not decided at all: the license server refuses it with the error platform_not_permitted (HTTP 403), as the Talent API errors define. TLP-USE-7. Coverage of the use is necessary, not sufficient. A license server MUST then decide a covered use on the license’s other checked terms, such as allowed adjustments and the talent’s own rules, as Decision semantics specifies.

Example (informative)

Ridgeline’s campaign image of Maya Okafor, for social media and the web in the United States and Canada:

{
  "modality": "image",
  "kind": "depiction",
  "purpose": "advertising",
  "commercial": true,
  "channels": ["social", "web"],
  "territories": ["US", "CA"]
}

Ridgeline’s license K7Q4M2 covers image depiction for advertising on social and web in US and CA. The same use with tv added is denied with channel_not_licensed and a license_change remedy. A fan asking an assistant “Where did Maya Okafor race last year?” is a reference use and needs no license.

Decision semantics

How a covered use becomes allow, deny or escalate.

ODRL

The same fields as ODRL constraints.

Talent License Protocol

Interoperability

The use object

Modality

Kind

Purpose

Channel

Territory

When a license covers a use

Example (informative)

Decision semantics

ODRL

​The use object

​Modality

​Kind

​Purpose

​Channel

​Territory

​When a license covers a use

​Example (informative)

​Related

Decision semantics

ODRL

The use object

Modality

Kind

Purpose

Channel

Territory

When a license covers a use

Example (informative)

Related